#AceSocialNews – NEW YORK:March.01: Google has purchased the website domain .app for $25 billion in an auction conducted by the Internet Corporation for Assigned Names and Numbers (ICANN), beating several other competitors US News reported.
Google decided to apply for new top-level domains (TLDs) way back in 2012, four years after ICANN, the organization that controls the world’s domain names, decided to expand the overall number of generic TLDs.
Google applied for dozens at the time, including .docs, .android, .free, .fyi, .foo, and, of course, .app.
ICANN has been gradually auctioning off the different domains since June 2014 in what can be a competitive and expensive process (Dot Tech LLC spent $6.7 million on the ".tech" domain last year, reportedly beating out Google, which also bid).
Amazon bought ".buy" for nearly $5 million and ".spot" for $2.2 million last fall.