‘Avengers: Age of Ultron’: Hundreds of German Theaters Boycotting Marvel Film

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Avengers254d1157bc9e8bRyan Gajewski reports: The heroes of Avengers: Age of Ultron won’t be assembling at a number of German theaters.

“We are worried, particularly about eastern Germany. When prices go up, then we have a serious problem that could force movie theaters to close.”

—  Karl-Heinz Meier, spokesman for advocacy group I.G. Nord

Theaters in 193 small towns in Germany are refusing to screen the Marvel blockbuster, citing Disney‘s raised rental fee for the film, according to German publication Deutsche Welle. In total, the film is being kept from 686 screens.

Cinema owners told DW that they were taken aback when Disney announced it was upping the fee from 47.7 to 53 percent of ticket sales. Additionally, Disney is cutting its advertising spend and will not provide advances for 3D glasses.

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