“That people will only watch television like this in the future is so obvious,” Jerry Seinfeld said this week at the Hulu upfront event for advertisers in New York City.
Seinfeld was talking about streaming of course, and his message was clear: subscription VOD services like Hulu will render traditional, live, linear channels obsolete, much as TV did to network radio in the 1950s. Like Jack Benny and Burns and Allen – who moved from radio to TV more than half a century ago – today’s shows will transition from broadcast and cable origination to on-demand, and the viewers will follow.
Seinfeld can be forgiven for hyperbole, considering that he was likely giddy over the bags of money Hulu is dropping on his doorstep in return for exclusive streaming of all 180 episodes of his 1989-98 NBC sitcom. But I think he’s wrong.
There’s no doubt that the TV paradigm is shifting, in a way that…
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