#AceSocialReport – BELGIUM:July.14: Belgium’s national privacy watchdog is taking US internet company Facebook to court, arguing that the way the social network website tracks the behaviour of both members and non-members is illegal under Belgian and European law.
“Facebook’s behaviour is unacceptable”, Willem Debeuckelaere, president of Belgium’s Commission for the protection of privacy, said.
It is the first time a national privacy watchdog in Europe sues Facebook for not complying to privacy law.
The basis for the case is research requested by the privacy commission and published in March, which noted that Facebook tracks user behaviour on non-Facebook websites by default until they opt-out, instead of after seeking permission.
“As emphasised by the [European data protection body] Article 29 Working Party, an opt-out mechanism “is not an adequate mechanism to obtain average users informed consent”, particularly with regard to behavioural advertising. This means that Facebook’s current opt-out approach does not satisfy the requirements for legally valid consent”, the researchers concluded.
It also noted that Facebook tracks the behaviour of people who are not members of Facebook, which also violates the EU’s e-Privacy directive.
“Even people who explicitly state that they do not want to be tracked, are tracked anyway”, Debeuckelaere told Belgian newspaper De Morgen, which broke the story on Monday (15 June).