China’s No-Ghost Protocol Is Hampering Movie Flops


#AceMediaNews – Oct.22: “Ghosts are real, that much I know,” is the first line spoken in Guillermo del Toro’s swooning Gothic thriller Crimson Peak, which opened to solid reviews but a tepid box office last weekend. In today’s global film economy, sub-par earnings in America don’t necessarily doom a film: Del Toro’s last effort, Pacific Rim, made up for its mediocre domestic performance by being a big hit overseas, especially in China.

Producers are hoping the same will happen for Crimson Peak, but there’s one big problem. China’s Film Bureau doesn’t allow movies with ghosts in them, and certainly not movies that assert they’re “real.”