IKEA’s selling strategies


Why You Buy Meatballs and Chairs at the Same Store What do you get when you combine Ingvar Kamprad, Elmtaryd, and Agunnaryd? It’s IKEA, an acronym that combines the names of the founder, his farm, and his village. Since IKEA began as a mail order business in 1943, it’s been using some clever selling strategies. […]

IKEA’s selling strategies