FEATURED: Power Play SMPTE Paves the Way for Content in the Cloud, VR headsets make you look like you are deep sea diving and need some work – @AceTweetNews

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#AceNewsDesk – Nov.05: SMPTE Paves the Way for Content in the Cloud, VR but it is not everyone’s cup of tea ..But changes are a foot ..

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“Conscience… that stuff can drive you nuts!” – Terry, “On the Waterfront,” Columbia, 1954

Elon Musk probably didn’t realize he missed a great opportunity to find out what his “competitor” was doing and how to prepare for his first trip to Mars.

Okay, that didn’t sum up this year’s SMPTE (Society of Motion Pictures and Television Engineering) Annual Tech Conference; but attendees did get a lot of valuable information on how fast work is changing for visual storytellers.

The emphasis of this year’s SMPTE technical event was on using/working in the cloud and VR.

And there were some nice surprises along the way.

Rodney Grubbs, NASA Imagery Experts Program Manager, showed folks how the agency used film work to prepare folks for the unknown. His headline writing may need a little work – “More and Better Pixels, How NASA Plans to use HDR, 4K, VR and Other Technologies to Take Everyone Along for the Ride to Mars” – but it was clear by the end of his discussion that the standards group was on the right track.

He outlined how closely NASA is working with the industry in the development of HDR, cameras with 4K and higher special resolution as well as VR cameras and other technologies that will ultimately find their way to become standard tools for filmmakers.

Based on the other presentations and discussions during the breaks, change is accelerating.

When the industry delivers everything on Grubbs’ wish list, NASA could be running great promos on their new UHD channel for Musk’s ticket sales.

Unrelated Highlight

The annual technical conference is crammed with great technology discussions; but this year, SMPTE’s HPA (Hollywood Professionals Association) held their second student film festival with entries from around the globe and frankly, these kids are good … damn good!

I think Howard Lukk, SMPTE Director of Engineering and Standards, was glad he only had to host the awards instead of figuring out who did the better job.

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Audience Choice – The filmwork was so good that the audience choice award ended in a three-way tie. Above Andy Cook, head of global education strategy at Avid, presents Anna Dining, of RIT, with her award for her short, At the Game. This was the second student film festival for SMPTE/HPA which drew entries from around the globe.

Everyone was impressed with the professional level that the Audience Choice Award was a three-way tie. Winners included Anna Dining, RIT (Rochester Institute of Technology) for her short At the Game; Unmasked by Christina Faraj and Alice Gavish, School of the Visual Arts, NY; and Rhapsody, CHAN Ming Chun of the Hong Kong Design Institute. Rhapsody was also recognized as the best use of VR for storytelling and proved that VR is more than just a passing fancy.

Filmmakers who work in VR like Lewis Smithingham of 30ninjas, and many speakers throughout the conference noted that people are literally experimenting, testing and refining VR techniques and technology but done right, it’s … awesome!

But seeing all the entries young men and women submitted from around the globe, it’s great to know that visual work is a universal language.

Ok I’ll say it … the professional content is also 100 percent better than the endless YouTube cat and stupid folks’ videos!

Working in the Cloud

I’ll probably be one of the last to jump wholeheartedly into the deep end of the cloud; but people like my kids and film folks who are budget-driven (time, money), see it as logical for 50-70 percent of their stuff.

A lot of progress has been made in the software-defined video pipeline, but speakers and attendees were still wrestling with how to get all the components connected in the IP (Internet Protocol) world.

While SMPTE is working on establishing standards, there are still issues outside the creative person’s control like adequate bandwidth, network reliability, jitter, latency and those gut-wrenching issues of performance and security.

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Shift Happens – Cloud computing and storage continues to improve in quality and security while costs drop. Those are very important considerations for the M&E industry where content is growing and considered very important to the future of filmmaking.

The move seems inevitable because neither large, well-funded facilities or Indie filmmakers can invest the time and resources needed when technology obsolescence is moving so rapidly.

Several immediate uses of the cloud were discussed during the technical sessions including some logical applications of IBM’s Watson-powered cognitive services for video content analytics. Separately, the concept of cloud-based rendering farms was also discussed.

IBM announced their Cloud Video solutions and Media Insights Platform at SMPTE and will be expanding the discussion at the Watson Developers Conference in San Francisco early in November.

It might be a fairly secure and economic way for filmmakers to optimize their video content and their audiences.

We’ll see.

Adobe, Avid, Autodesk and even Amazon are offering some very good, very economic production and post-production tools/services in their clouds. Two that will probably be welcomed with open arms are transcoding services and rendering in the cloud.

Transcoding is sort of a “well, yeah” type thing because it has become a necessary evil for a film of any length. The industry has had to move all of its analog content to digital and then make sure it could be shown at its best regardless of the viewing screen – theatre, TV, tablet, smartphone.

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Constant Voice – Annie Chang, of Disney/Marvel Studios, participates in a panel session at the Entertainment Technology in the Connected Age (ETCA) conference earlier this year in Northern California. Shown with her is Matthew Goldman, senior vice president of technology, TV and media at Ericsson and SMPTE president.

Annie Chang, Vice President of Technology for Marvel Studios and one of the leading women in the Hollywood tech community, is credited with helping Disney (Marvel’s parent company) transition from tapes to files.

Also known for shaping technology standards and strategies as well as helping research and implement new post-production and mastering technologies; Chang was recently invited to join the Science and Technology Council of the Academy of Motion Picture Arts and Sciences where she will continue to champion the breakthroughs of today.

While transcoding was a commodity service everyone needed, it wasn’t necessarily accomplished in-house.

Even with efficient, effective solutions from Autodesk, NVidia, Dell and HP; filmmakers often say they have to wear asbestos gloves when they’re doing a lot of CGI (computer graphics) or FX (special effects) rendering.

And it ain’t cheap.

Using less expensive, powerful systems locally for most of the work and farming out the heavy-lifting VIFX work can save a filmmaker a lot of time and frustration.

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Unwanted Attention – M&E content has the unpleasant honor of being number two when it comes to desirable targets for hackers and cyberthieves.

The biggest issue in the back of everyone’s mind is security. About the best I can say about that is that they have really smart security people working on it round-the-clock, round-the-calendar but still … stuff happens.

Maybe, by the time SMPTE turns 125, it will no longer be an issue.

Rush to Immersion

Last year’s SMPTE had a great presentation by AMD on the state of VR (and its future) as well as a cool eyes/mind-on showing of Fox’s Martian VR Experience.

If you strapped on the still rather dumb-looking HDR (head-mounted display) and walked around Mars, you knew there were going to be some great immersive films … someday.

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Make Me Look Weird – We don’t need more laws, but maybe there should be a common agreement among folks that wearing an HMD in public makes you look dumb.

Mary-Luc Champel, standard director for the MPEG ATSC (Motion Picture Experts Group, Advanced Television Systems Committee) noted that in studies as many as half of the folks got physically ill and that the industry would have to move slowly so VR didn’t suffer the same end as 3DTV.

It is breathtaking, but he warned that its success depends on the viewers’ positive overall experiences.

He and other speakers noted that Gen Zers seemed to adapt better than Millennials or Boomers to the experience and the sensory conflict.

Another speaker, Pierre (Pete) Routhier, president of Digital Troublemaker, said VR is coming fast but there are still a lot of issues like camera, HMD, interoperable formats, compression and delivery standards that are still “a work in progress.”

The biggest challenge is that camera and HMD producers are all pushing for standards built around their technology and somewhere there has to be a common ground.

A VR Premiere

While SMPTE was informative and great for networking, I spent an extra evening in town to take in a VR premier.

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It just so happened that Doug Liman (producer and director of Edge of Tomorrow, The Bourne Identity and The Bourne Ultimatum) and Lewis Smithingham, CTO of 30Ninjas, were kicking off one of the first scripted VR series, Invisible.

How could I resist?

Lewis had been telling me how good it was going to be (without mentioning the plot) for nearly a year.

Invisible was Liman’s first foray into VR and rather than the typical documentary or first-person VR film, he tackled the project as a scripted storyteller.

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Real Answers, Virtual Questions – Doug Liman (l), producer of the VR episodic series Invisible, answers questions on why he undertook the challenge of real storytelling in VR. Joining him on stage during the Q&A were members of the production team (1,R) Julina Tatlock and Melissa Wallack and Lewis Smithingham, CTO of 30 Ninjas.

You can catch the trailer online at several locations including Jaunt andhttp://uploadvr.com/invisible-jaunt-liman/.

Lewis said the episodic series is about the wealthy Ashlands family and a secret certain members of the family have that enable them to turn invisible.

Lewis shot everything with a Jaunt ONE VR camera and you can view it with a Samsung HMD or other VR device.

Lewis noted that it’s unique because you can feel as if you’re in the room with the characters and when one walks to the left and you can follow them. In addition, you can look around other areas of the room if you want.

Since the storytelling approach had never been done before, it made scripting, scene set-up, shooting and post work a constant trial-and-error effort. “All of us, including Doug, tried things that worked great in traditional filmmaking but were disasters with VR,” Lewis said. “So the entire team had to tune our thinking/approach until it felt right for the viewer.”

Lewis began working with VR in 2014 when it was really in its infancy and had to create a whole new storytelling language working with the earliest (primitive) tools, hardware and techniques.

Working at the forefront of the new narrative form he has pushed his hardware to the point of meltdown, cooking iPhones, GPUs (graphic processor units) and computers.

That’s probably because he was working with 4K by 4K, 59 frames per second high-res DPX (digital photo exchange) files that are roughly 85MB per frame and extreme amounts of data and processing were required.

While Liman and Smithingham acknowledge, some viewers may experience disorientation and nausea, they feel the episodic approach (less than 15 minutes each) may be the best way to enjoy the total immersion experience.

“Spending up to eight hours a day, six days a week in a headset is a sure way to guarantee you’re going to have a helluva’ nauseating, migraine by the weekend,” he joked. “I wanted to do everything possible to ensure that didn’t happen to the viewer.”

Technology (hardware and software) has advanced rapidly since Invisible was started a year ago. Today, he’s using a heavy-duty Dell workstation he named “War Machine,” a ton of storage and the latest solutions Adobe has available.

Smithingham emphasized that to produce really breathtaking and comfortable VR, shooters/producers have to have the right hardware that can render with a good refresh rate, a high frame rate and no stutter.

He wouldn’t give any hints as to what Liman and he are thinking about for their next episodic projects except to say, “Ideas are being considered.”

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My guess is they never want to look back like Terry did and say, “You don’t understand. I coulda had class. I coulda been a contender. I coulda been somebody.”

I doubt if that could ever happen.

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

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BREIN says that it complained to Facebook about nine groups which were being used to share several thousand music albums without permission from rights holders – @AceFriendsNews

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#AceNewsDesk – Nov.02: Facebook Deletes Music Piracy Groups Following Complaints When peer-to-peer file-sharing was in its infancy, Internet forums were the places where the enthusiasts came to meet. Regular users hung out with file-sharing site owners, while developers offered the latest builds of their new clients.

For a number of years, these forums housed thriving communities but slowly but surely most fell out of use, hit by a double whammy of failing to stay current alongside the advent of social media. For many, sites like Facebook and Reddit became the go-to place for discussion and news.

Of course, these platforms can be used for outright piracy too, with users posting links to the latest content on groups dedicated to file-sharing. This hasn’t gone unnoticed by the entertainment industries who often put sites like Facebook under pressure to take action.

According to anti-piracy outfit BREIN, that’s exactly what’s just happened. BREIN says that it complained to Facebook about nine groups which were being used to share several thousand music albums without permission from rightsholders.

Links to infringing files hosted on cloud services were indexed on the pages. Knowingly posting links to infringing files is itself a violation,” BREIN says.

After being contacted by BREIN, Facebook responded by deleting all nine ‘pirate’ groups. However, this wasn’t the first time the social network has taken this kind of action. BREIN says that earlier this year Facebook removed a number of similar groups following complaints of infringement.

But while shutting down ‘pirate’ groups will have some short-term effect, the people that were participating in them are likely to regroup and set up elsewhere. Of course, BREIN can follow them to their new homes but it’s also aware of the value of targeting individuals.

The posters of the infringing links are also often the illegal uploader of unauthorized files [on cyberlocker sites],” BREIN says, adding that in some circumstances it will seek to hold those people responsible for their actions.

BREIN did this already with other intermediaries such as Google, Usenet providers and hosting providers of torrent sites, cyberlockers and streaming link sites.”

BREIN chief Tim Kuik says there are now plenty of affordable legal alternatives but choosing the unauthorized route could prove costly.

Illegally offering free links and files causes damage to authors, rights holders and legal online services. They should realize that this can be expensive,” Kuik says.

That message hit home earlier this year when BREIN tracked down a prolific cyberlocker uploader who shared pirated music in a dedicated Facebook group. The man agreed to sign a €7,000 settlement and left the group, which was shut down soon after.

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

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The Glorious Chaos By Yadadarcyyada

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The Glorious Chaos

https://yadadarcyyada.com/2016/10/14/the-glorious-chaos/Clickety-clack, clickety-clack, the wheels of the train mocked me as I tried to play Risk on a mobile device – is it just me or are mobile devices a conspiracy by a secret order of MasonicOphthamologists trying to destroy the vision of everyone, making them need eyeglasses, contacts and even eye surgery? Time will tell. Leaving Toronto aka The Glorious Chaos as my brother aptly named it, I paused to think of the large, cosmopolitan city – wild, weird, at times, woolly, but wonderful as well. The Glorious Chaos is actually a suitable description of life. Sadly, those with Autism, like my son, experience Toronto and life itself differently. To him, it’s loud, smelly, bright, and crowded. To him, it’s overwhelming, scary, just generally creepy. But he has to live in the real world – whatever that means these days, so when my son is in a ‘good place’ (not The Good Place, a new comedy with Ted Danson and Kristen Bell, funny but hardly seems sustainable), I try to do things with him, a kind of sensory diet.

https://yadadarcyyada.com/2016/10/14/the-glorious-chaos/After a lovely visit with my brilliant and funny family (I’m biased, but they’re actually as I describe), we headed home, watching Summer’s bright promise fade, the quilt of Autumn cover the land, nestling under our chins as we snuggle into Winter. At no time of the year is chaos more clear than Fall, Thanksgiving, and Halloween https://yadadarcyyada.com/2015/10/28/monster-meet-and-greet-mash/ – especially Halloween, the most confusing holiday of all.

https://yadadarcyyada.com/2016/10/14/the-glorious-chaos/

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

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#Glastonbury2017 Headline Band Number One Will Be ‘ Radiohead ‘ in first gig since 2003 ‘ Be There Or Be Square ‘ – @AceFriendsNews

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#AceNewsDesk – Oct.20: Radiohead are confirmed as first headliners for Glastonbury 2017

Band to make their first Pyramid stage appearance at Worthy Farm since 2003

The last time Radiohead topped the bill at Glastonbury, Moby was still big enough to headline one night of the festival, and Suede and Super Furry Animals were both prominent in proceedings, having not yet split up, let alone re-formed. More shocking still, Tony Blair was still prime minister, albeit with personal approval ratings that had fallen to 31%. But now the band are to take to the Pyramid stage at Worthy Farm for the first time since 2003, when they headline the Friday night of Glastonbury 2017 on 23 June.

The festival gave clues that something was in the offing during the course of Wednesday, when the BBC’s webcam of Worthy Farm picked up a pattern in front of the Pyramid stage that looked remarkably like Radiohead’s bear’s head logo, prompting speculation on social media about the band appearing. Or that it was a Mickey Mouse head, there might be something Disney-related on the cards

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

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Under current UK legislation, pirates of physical media such as CDs and DVDs can be jailed for up to 10 year s On the other hand, those committing similar offenses online can be jailed for ‘only’ two y ears – @AceFriendsNews

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#AceNewsDesk – Oct.16: Lawmakers Warned That 10 Year Sentences Could Apply to File-Sharers

Posted: 16 Oct 2016 01:16 AM PDT

This has led to anti-piracy groups such as the Federation Against Copyright Theft choosing to pursue their own private prosecutions under the Fraud Act, which allows for much tougher sentences.

In an effort to fix this disparity, earlier this year a new draft of the Digital Economy Bill contained plans to extend the current ‘online’ prison term from two to ten years. The relevant section amends the Copyright, Designs and Patents Act 1988, and simply replaces the word two with ten.

On its way to becoming law, the Bill has been progressing through various stages in the House of Commons. This week, however, concerns were raised over the precise wording of the amendments. The image below shows how they currently stand.

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Despite assurances from MPs that 10-year sentences are directed at large-scale commercial pirates, the text above does not clearly reflect that goal. In fact, just about any online infringer could be swept up in its net, a point not lost on Jim Killock, executive director of the Open Rights Group (ORG), who this week appeared before MPs.

In an exchange with Nigel Adams MP in the Commons, Killock said that ORG is concerned that ordinary members of the public could be affected by the amendments.

“We are worried about the impact of this on people who should not be criminalized and who we thought the Government were not trying to criminalize in this case,” Killock said.

“Our position is that if the Government are going to extend the sentence and have the same sentence online as offline for criminal copyright infringement — that is to say, 10 years — then they need to be very careful about how the lines are drawn, because the offenses are quite different.”

Killock said that offline criminal copyright infringement is all about criminal gangs duplicating things like DVDs, but online things are harder to define because everything looks like the same act – publication.

“You put something on the internet, it is a publication. So how do you tell who is the criminal and who is the slightly idiotic teenager, or whatever it happens to be? How do you make sure that people who should not be threatened with copyright criminal sentences are not given those threats?” Killock asked the MP.

To illustrate his point, Killock spoke about the current state of copyright trolling in the UK by companies such as Golden Eye International.

“They have no specific knowledge that these people are actually the people doing the downloading, all they know is that somebody appears to have downloaded,” Killock said.

At this point Adams interrupted, stating that there’s no intent for the new legislation to affect regular file-sharers.

“The idea of the Bill is not to go after people who are downloading content, it is purely for those who are uploading content for commercial gain. That is the whole purpose,” Adams said.

“Unfortunately, that is not how the language of the offense reads,” Killock responded.

“The test in the offense is that somebody is ‘causing a loss’, which is defined as not paying a licence fee, or is ‘causing the risk of loss’, about which your guess is as good as mine, but it is essentially the same as making available, because if you have made something available and somebody else can then make a copy, and then infringe copyright further and avoid further licence fees, basically that is a criminal act,” the ORG chief explained.

“So file sharers, whether they are small or large, all appear to be criminal copyright thieves. Similarly, people who are publishing things on websites without a license are also potentially criminalized. Those things can be dealt with much better and more simply through civil courts and civil copyright action.”

So, to solve the problem of the legislation potentially targeting the wrong people, Killock suggested a tightening-up of the wording in the amendments.

“What we are calling for is either to get rid of those things which are attacking individuals and wrongly bringing individuals into scope, or to put thresholds of seriousness around the risk of loss and/or causing loss. Something like, ‘Serious risk of causing significant loss’ would be the way to deal with this. Similarly, ‘Causing serious loss’,” he said.

Even with this explanation, the MP didn’t appear to understand.

“If you are knowingly uploading creative content online for commercial gain, to my mind it does not matter whether it is 50 quid or 50,000 quid, you are knowingly stealing someone’s content,” Nigel Adams said.

“The commercial gain is not part of this offense. That is what I am saying,” said Killock.

“The offense is purely to cause loss — in other words, to not pay a license fee — or to cause risk of loss. There is no ‘commercial’ in it. So you have to put the threshold somewhere. You have an offense for the commercial activities and, separately, individuals who cause risk of loss or fail to pay a license fee.”

The Open Rights Group are to be commended for raising this issue in the House of Commons since as things stand, the wording of the legislation is wide open to abuse from aggressive rightsholders. Whether appropriate amendments will be introduced remains to be seen, but there is clearly a need to be more specific. If not, trouble could lie ahead….

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

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LOS ANGELES: Ben Affleck is still a box office draw outside of the bat suit as his new thriller “The Accountant” opened to a chart-topping $24.7 million this weekend, according to studio estimates Sun day – @AceFriendsNews

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#AceNewsDesk – Oct.16: Affleck’s ‘The Accountant’ Tops Charts With $24.7 Million

His new thriller “The Accountant” opened to a chart-topping $24.7 million this weekend, according to studio estimates Sunday. Gavin O’Connor directed the R-rated thriller, starring Affleck as an autistic mathematician. Audiences were 58 percent male and gave the film an “A” CinemaScore.

The comedy concert film “Kevin Hart: What Now?” debuted in second place with $11.98 million, marking a minuscule edge over last week’s champ “The Girl on the Train,” which netted $11.975 million. The films could easily switch places when final numbers come in on Monday.

Holdovers “Miss Peregrine’s Home For Peculiar Children” and “Deepwater Horizon” rounded out the top five.

The weekend’s other new opener, the Mattel-inspired “Max Steel,” bombed with only $2.2 million.

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

AceTweet This News

Storytellers: It’s Tough to Be an Indie, but the Outlook is Getting Better – @AceFriendsNews

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#AceNewsDesk – Oct.08: Big shows — IBC and NAB (National Association of Broadcasters) remind me what the M&E industry was like back in the day when big iron and big studios reigned supreme over what was produced, what we went to see.

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“They’re coming to get you, Barbara, there’s one of them now!” – Johnny, “Night of the Living Dead,” Image Ten, 1968

Of course, TV came along and that was supposed to kill the industry.

It turned out it helped the studios because TV delivered more screens that needed to be filled.

The two had a beautiful thing going until Netflix, Amazon, Hulu, others and something called OTT (over the top) came to chip away at their empires.

Big studios abandoned the caste system, reducing budgets and staffs to gamble less and focus on big budget, big star and big effects; hoping tentpole movies and large investment blockbusters would generate large returns.

TV networks, cable service providers take up the next tier of cookie cutter content to suck in linear viewers.

Of course, disrupting their way of life Netflix, Amazon, Hulu and others came on the scene with a great understanding of big data analytics to help them “design” shows that would appeal to the biggest number of OTT folks.

Filmmakers “adjusted,” becoming independents that are brought in for a project and then move on.

Now there are new kids in town – Facebookers, YouTubers, Alibabaers – who seem bent on trashing the industry with cat/dog videos, idiots riding their skateboard down a handrail only to damage their manhood.

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Tons of Cute – Folks around the globe upload an average of 300 hours a minute of everything from short pet videos to minor documentaries. Facebook users upload about 100M videos a day. Facebook has more than 3B video views a day while 4B YouTube videos are viewed a day. It’s little wonder advertisers smell big opportunities in the social media video world.

In this lower end of the video content space is the short attention span (3-10 minutes) Gen Zers that YouTube, Facebook, Instagram and others are hustling to upload their smartphone videos and share in the ad revenue.

Of course, when you hear that PewDiePie earned $7.5M from “people” watching him play video games, it’s pretty easy to see why 1B+ kids want to upload their stuff.

Social media shooters/stars are in such hot demand that creative agents hustle to sign up anyone who can draw a few eyeballs.

In between the studio films/shows and online miracles, there’s a huge artistic vacuum.

And if people are to suck up 70 percent of the Internet with video content, it won’t be TV as usual or things like my kids’ videos.

Folks will want (and pay for or tolerate ads) for low- to medium-budget productions (sub-$1M – $50M) that will fill screens most of the time.

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World of Screens – The biggest challenges for today’s content developers is producing content that looks good on all screens – format and resolution; and that the content isn’t pirated and distributed “free of charge.”

Who does all this stuff?

It’s done by an increasingly large cadre of independent filmmakers who do interesting video with substance.

They’re professionals – producers, directors, shooters, audio/FX/CG pros, color specialists, best boys, animators and a whole range of titles/talents — who do documentaries, ads, corporate videos and pet projects they’ve been working on for years.

And when they get the project call from a studio, they’re on the set. When the work is done, they move on.

Some network, studio and cable folks have said the iPhone kids will decimate filmmakers so the only things we have to watch are 3-minute style, make-up and Darwin gene pool challenges.

That ain’t gonna’ happen!

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Storytellers – Since ancient times, people have gathered to be entertained and informed by the best and most creative folks of the time. The creative folks have always faced two challenges – getting in front of the right audience at the right time and getting paid for their work.

Since the beginning of recorded time, there have been storytellers who could draw and spellbind a crowd. Then the kids ran off to tell their version … but not with the same mesmerizing creativity.

But thanks to the exhibitors at events like IBC and NAB, filmmakers have affordable tools that were previously locked away in the studio vault and the hardware/software that lets them do stuff old-timers dreamt about:

– 4K, HDR cameras from Blackmagic, Canon and others ranging in price from $400 – $4,000

– Tricked-out PCs from Apple, HP and others that do stuff previously done on mainframes

– 10-100TB of storage for $2-5K

– Adobe, Blackmagic, Avid, Autodesk Boris, Dolby, other software that ranges from free to economic subscriptions that are blinding fast, easy to use and easy to make flawless audio/video masterpieces (in the right hands)

– Drones from DJI and others that grounded a lot of helicopter pilots for scenes that took days/weeks, big bucks to do before

– A new genre of 360/VR (virtual reality) cameras from Jaunt, Sphericam and Nokia that help put the viewer in the middle of/control of the action

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Filmmakers Tools – Low-cost cameras, computers, storage and software have significantly lowered the cost of being a filmmaker today. Thanks to the rapid growth of OTT video streaming and a robust global Internet, more people can share/enjoy the video content.

But it’s never been easy for audio/video creatives to get their stories done and put in front of folks.

Renowned Indies

Indie filmmakers understand what Orson Welles meant when he said, “I look back on my life and it’s 95 percent running around trying to raise money to make movies and five percent actually making them. It’s no way to live.

Francis Ford Coppola made four of the finest films in motion picture history, but he can’t get a movie produced anymore. He was quoted as saying, “You try to go to a producer today and say you want to make a film that hasn’t been made before; they will throw you out because they want the same film that works, that makes money.

Heck, even Spike Lee, who has had his share of money-making studio films, had to go to Kickstarter to finance his widely acclaimed Da Sweet Blood of Jesus. He simply said, “I’m adaptable.”

Today’s Indies

My daughter may fill hours with really cute three-minute stuff sandwiched in between tons of ads but the next day, she can’t remember the videos … or the ads.

But when she watches a 15- to 30-minute documentary on Vimeo or Vine, she can recall it in great detail–even a week later.

I’m sorta’ glad it’s memorable for her because I know that work was done by one of the 10s of thousands of indies.

They reinforce something I was told a few months back–“video storytelling is data with a soul.”

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People like Lesley Chilcott, a producer for the Academy Award-winning documentary An Inconvenient Truth, and a great short documentary called Codestars which inspired the feature documentary Codegirl on high-school girls around the globe getting involved with computers and technology. Filling in her spare time (and pay the bills) she shoots ads and branded content

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Some filmmakers like Marco Solorio, of OneRiver Media, are right and left brainers. For his recent 2-hour feature film motorsport documentary, 10/10ths, he did everything in-house including the design and integration of all of the storage components.

As every filmmaker knows, you live or die on storage and included a 32TB custom workstation RAID, 20TB onsite archive RAID, 20TB offsite archive RAID, 8TB bare HDs backup,11TB cloud archive and the usual assortment of solid state flash media for the shoot.

No wonder storage folks want everyone shooting 4K, HDR!

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Like many Indie filmmakers, John Putch, who came from a showbiz/theatrical family, has been shooting since he was a kid. His film and TV career was on the fast track but industry egos were sucking all the art and fun out of him so he took a breather, wrote a script and set out to do a micro-budget film the old super 8 way.

Since then he has produced five professionally polished films each for the price of a new car. The latest PutchFilms production, The Father and the Bear, won the Stony Brook Film Festival Spirit of Indie Filmmaking award and will be premiered in Gettysburg, PA in November.

Putch didn’t completely turn his back on studios. Currently, he’s directing No Tomorrow for CW and Fox’s APB. He thinks his Indie work has helped him in his studio work and kept him grounded.

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Cirina Catania, of The Catania Group, has done a number of military personality documentaries. For more than three years, she has been working on a documentary about a Marine who was wounded in Afghanistan. The film, tentatively titled The Kionte Storey, follows the life of Kionte Storey from his youth to the loss of his leg to an IED (improvised explosive device), mental/physical depression and recovery.

One of the founders and former director of the Sundance Film Festival, Catania has done a number of projects for major studios including National Geographic but she’s most proud of this project which she hopes to release by the end of the year.

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Unless you spend time with Woody Woodhall, president of Allied Post Audio, you probably take sound design/editing/mixing for granted … I did. But after hearing what he has done to make “weak” audio captivating, I can understand why one producer told me that he now says “lights, sound, camera.”

Without great sound work, scary shows aren’t scary, love scenes are just lip-locks, crash scenes are simply big messes and defining documentaries are easily overlooked. For example, a family feature film for Universal Releasing called “Wish for Christmas” a recent project of Woody’s, was made on a very tight timeline and budget, but captured great audio from the start.

He hammered the point home when he said, “You spend time ‘listening’ to movies, not just watching them. The visceral emotions come from the magic synergy of picture and sound together. I always encourage those with small budgets and limited time to get as much of the audio correct on-set as possible. There really is no “later” in INDIE filmmaking, and there is certainly no “extra money” available in post. Often filmmakers understand this too late–the amount of work required to fix, change or create sounds that might have easily been captured on set.”

Woody continued, saying, “The director of “Wish for Christmas“, John K.D. Graham, is a seasoned filmmaker who took pains on location to be sure that the audio recordings were great and he captured additional audio specific to the location as well. This sort of extra effort on set with the audio capture gave us audio in post that saved time, saved money and helped create the ‘feeling’ of the location, instead of some canned library atmospheres. This attention to detail must be asked of location audio. No director would leave the set without all of the images being captured, but it’s almost commonplace to make choices to leave the audio for later, ‘we’ll get it in post.’ This is not only a financial mistake but a creative one as well.”

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Last, but certainly not least, is Lewis Smithingham, of “30ninjas,” who has been pushing the envelope for more than three years doing 360/VR video around the globe. He has built his go-to reputation with almost every rig that’s been introduced – Jaunt, Nokia, assemble-it-yourself Blackmagic and GoPro custom rigs.

In addition to a backlog of soon-to-be-released 360 and VR work, he recently did a Conan 360 with Conan O’Brien that garnered a lot of attention, praise and … best of all, assignments.

He told Tom Coughlin, of Coughlin Associates, at the Future Zone at IBC that he had used up to 20TB of storage on a decent day’s shoot. It made the storage industry consultant’s eyes water.

Heart on the Sleeve

The problem is the Indie filmmaker arena isn’t profitable enough.

Studios and content consolidators leverage their investments for their stakeholders.

Streaming folks do the same.

Fortunately for the Indie filmmaker, the frayed TV bundles, VOD (video on demand), streaming sites, service providers, video distributors and content managers are all hustling after the same thing … good content.

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Visual Stories – While kids will spend time with anything that is on their screens, millennials – and we suspect the younger crowd as well – prefers shows, movies and documentaries with quality content. Professional stories are still the stuff people seek out and enjoy.

That’s why they have people who scour the trades for idea snip-its where they dispatch checkbooks and fill-in-the-blank contracts to film festivals and spend time at film schools to uncover video gems and gem makers.

Sure, they go to YouTube’s VidCon because who knows but they spend serious time at the events that count beyond the to-die-for festivals like Cannes, Sundance, Berlin, Venice and the DC Shorts,

To get their share of the $500B OTT market, the suits and flip-flops spend serious time at Tribeca, Calgary, Rotterdam, San Sebastian, AmDoc, FilmQuest, SxSW, CineQuest, Fantasia, Heartland, Hollyshorts, Raindance, San Luis Obispo, Slamdance, Tallgrass and thousands of other shoot-offs around the globe.

Yes, there’s a lot of them for content renters to check out.

But they’re where creatives take their work that will (they hope) be the viewing fare for hundreds of millions of digital homes and billions of mobile screens.

They’re as dedicated as Indie filmmaker George Romero was back in 1968 when he created the intense, unforgiving classic Night of the Living Dead. It was the first (and last) to have unrestricted screening and it opened the door for a genre of films that continues today.

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Indies will start a new movement of infinite variety, viewing choice and you’ll hear Ben again say, “Don’t you know what’s goin’ on out there? This is no Sunday School picnic!

Provided by Anonymous by email with thanks share and enjoy ….

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

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NEW YORK: Do you remember Teddy Ruxpin, the iconic talking bear from the late ’80s, well he is back — and he’s flaunting some timely upgrades for 21st Century by not until July 2017 – @AceFrie ndsNews

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#AceNewsDesk – Oct.02: Teddy Ruxpin, the iconic ’80s toy bear, is back

The toy bear made a splash when he launched in 1985. He was a first-of-its-kind animatronic toy with motorized eyes and mouth, and he told stories through a cassette player (remember those?) in his back.

“Kids adored Teddy Ruxpin so much that he became a multi-billion dollar product in five years,” said Jeremy Padawer, co-president of Wicked Cool Toys, the company behind Ruxpin 2.0. (The original Teddy was created by Ken Forsse and Alchemy II in 1982. Wicked Cool Toys is working with Alchemy II on the new iteration.)

Instagram Photo

Why is the toymaker bringing Teddy Ruxpin back?

“The kids who embraced him back then are 28 to 40 years old now. They have young kids who they’d want to introduce Teddy Ruxpin to,” said Padawer. “We felt the time was right to bring back this nostalgic toy but with the right technology to fit the time.”

Teddy Ruxpin will still read stories with a motorized mouth. But now he has color LCD eyes that show 40 animated expressions synched to the stories.

He can blink and look up and down, but his eyes also flash hearts, stars, even snowflakes. He has an internal hard drive with 10 stories about his adventures, with an option to download additional ones.

The 14-inch tall bear (priced at $99) also has touch sensors in the hands and feet. “This is meant to allow an easy interface for young kids. By pressing the touchpad on the hand or foot, they can start, pause or switch a story,” said Padawer.

With the upgrade, Ruxpin also got a companion app that lets kids read along with him.

True to the original Teddy, the new bear is meant to be a fun and educational toy.

“He’s balancing education with a fun experience for children,” said Padawer. Now for the sad part. New Teddy doesn’t hit stores until July 2017.

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

AceTweet This News

You Had Me At Cake ….

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You Had Me At Cake…

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/Humans are capable of greatness, but too often it’s just us saying we’re great. With all reverence, I’ll paraphrase the magnificent R.E.M.: In the eye of a hurricane, feeling your insides churning as you hear the pain. Bored of people only mis-serving, wanting to believe, can’t perceive their own needs.https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

Change the world, stop being fed up, instead follow through and follow-up.
Shriek after shriek, holler after holler, anyone will do anything to worship at the dollar, Bumbling, stumbling, perfectly baffled, trumped…

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/Tethered, biased on all sides, “winning” in a tournament of lies; chopped, cropped, plopped in front of another scream, another screen…

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/Another moment too obscene. Vitriolic, patriotic, slam fight, bright light.
Feel like turning it all off and only watching Psych (you know that’s right)

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/It’s the end of the world as we know it (had some time alone)
It’s the end of the world as we know it (in a media cone)
It’s once again the end of the world as we know it…and I feel behind.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

Hmmm, perhaps Trump could direct Star Wars VIII: Make The Empire Great Again.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

It’s been a stuffy, screeching, spooky, sweltering summer abundant with the bafflings of humanity and nature alike. Here I am, an oldening woman who blogs alone in a skiff in the Blog Stream trying to find the ‘best words’ and had gone sixty odd days now without blogging a post. Whether I shall turn out to be the heroine of my own life, or whether that prodigious station will be held by anybody else, these pages must show.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

It is a truth universally acknowledged that a blogger, despite being in a break, cannot in good conscience ignore her blog birthday, a wonderful opportunity to thank her dear readers, who stick with her through ups and downs and even the not hanging around. Some years ago – never mind how long precisely (ok, Summer 2013) – having little or no money in my purse, and nothing particular to interest me on TV, I thought to blog about a little and see the bloggery part of the world.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

It was the best of times. It was the worst of times. At any given time it can seem like the worst of times, but is it? There’s no world war. No Inquisition. No Ice Age. No plague. No killer bees. No asteroids hurdling toward the Earth (no worries, Bruce Willis will save us anyway).

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

No hoards, Attila the Hun, saber tooth tigers, or Genghis Khan. No cannibal galaxies hungering for galactic flesh (not to be confused with cannabis galaxies hungering for galactic munchies). No cat overlords, er, well, maybe a few cat overlords. No alien invaders (although there is that signal from HD164595, no worries, Will Smith will save us).

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

Last I checked, no zombie apocalypse, unless you count the overabundance of movies/TV shows about zombies and of course, smartphone users.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

That’s not to say everything is wonderful. How could we not have problems? Over seven billion humans trying to coexist with each other, as well as animals, insects, fish, birds, and of course, Bigfoot, The Loch Ness Monster (Hi Nessie!), Yeti, elves, golems, El Chupacabra, dragons, Kala Bandar, Trump, vampires, werewolves, and all manner of magical beasts.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

I don’t know about you, dear readers, but I struggle with first impressions. My instincts, often right, are second, third and fiftieth guessed. As I get older, I’m trying to listen to those first instincts; Maya Angelou was so right, “When someone shows you who they are believe them; the first time.”

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

It’s sooooo easy to sit around a kitchen, coffee shop, newsroom, living-room, bar, boardroom, online and fix all the world’s problems, but as Edward R. Murrow warned us: “Just because your voice reaches halfway around the world doesn’t mean you are wiser than when it reached only to the end of the bar.”

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

Cooking competitions, game shows, reality shows, sports – all answers are easy unless you’re actually doing it.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

Lies are seductive, there’s no need to prove them, they just float out there in our new Fact-Free World. WTF (What The Fact).

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

Options? Just believe what we want to believe because we like who says it or how they say it. Forget the facts, it’s all about the feels. We feel like something is true, so now it is. I feel like I’m watching The Blair Witch Project instead of an election and as we know, what we feel is more important than the facts.

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

The biggest feels, fear…but if Star Wars and Yoda have taught us anything, it’s this, “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

As for building a wall, a distinct possibility, but over here in Canada,where we’ll be flooded with U.S. immigrants if Trump becomes President…but we definitely won’t expect the USA to pay for it, eh.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

Oh la la Politics and the Public, seems like a Bad Romance. Elections, like watching children scuffle over a toy in a sandbox, caring less about the toy itself, but the prize of winning it. Divisive politics, like passing gas, it sure feels good, a relief to get it out there. Then what? The stench, the disgust of others…Passing gas is a necessity of life, although the reasons for more gas can be avoided.https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

I don’t like gossip, rumour, innuendo, speculation, tittle-tattle, lies, hyberbole. I like facts. I miss when the news was news, actual facts and events, not just guesses, conjecture, speculation, and supposition. Taglines, soundbites, and slogans – more important than substance, service, and civility; mocking has become an acceptable form of communication…

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/Blindly following anyone or anything, without questioning, doubting, challenging, like it or not, no matter what you call it, you’re in a cult…or a mob…or a joke.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

When I paused my blogging I felt so far behind I didn’t even know who shot J.R…yes, that far behind!

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/Now I feel a little better, more caught up.
I’ve been writing a book, well, an outline and a chapter.
I’ve been reading. Resting. Visiting. Appointmenting. Decompressing. Researching. Regenerating.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

Sadly, I was viciously attacked by migraines, but some downtime hooked up to an IV gave me time for deep thought…just kidding, I was thinking the doctor, McDreamy might fall in love with me, Grey’s Anatomy style (preferably with less whining). Also thinking a hospital would be a bad place to be during a zombie outbreak, but with a lot of potential weapons. I also wrote this post in my head, so it might be a bit scatty. Revisiting aspects of my life, including my wardrobe, still going for comfortable, but maybe hobochic. What do you think, dear readers?

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/What else have I been up to? Planning. Playing. Re-watching a few things, the newer Battlestar Galactica (So Say We All) and Warehouse 13thank you dear Teagan https://teagansbooks.com/ for making me want to revisit The Warehouse; I’m always happy there. It reminds me that the biggest adventure, is life itself, and that the spirit of The Warehouse is inside us all, the spirit of endless wonder.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

I even know who Gossip Girl is (I’ll never tell xo xo). Caught up on John Oliver back despite popular demand, funny and truth, can’t get enough of that. Almost lapsed into a cheesy made-for-TV movie coma with never-to-be classics such as but not limited to: TV adaptations of Joanne Fluke’s Hannah Swensen murder mysteries https://yadadarcyyada.com/2016/05/25/crapathy/ Murder, She Baked (where ex-soap stars drop by for a cookie break; Cookie Monster should make a guest appearance!).

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

It seems the reports of my blogdeath have been greatly exaggerated https://yadadarcyyada.com/2016/07/08/so-long-and-thanks-for-all-the-fish/ but despite all these words, I still don’t know if I have the best words. What do I know? I know I was sad to hear about the passing of Gene Wilder. The first thing I thought was, “Put… the…candle…back!” https://yadadarcyyada.com/2014/04/28/young-frankenstein-2/ https://yadadarcyyada.com/2014/07/20/charlie-and-the-chocolate-factory-turns-50/ https://yadadarcyyada.com/2014/06/03/happy-40th-anniversary-blazing-saddles/ Thank you, Mr. Wilder, for the joy, you’ll keep us laughing for years to come.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/I know my heart was heavy and uplifted as The Tragically Hip sang a very public goodbye, a final gift of music to everyone they love: fans, band members, family, friends, hometown of Kingston, Ontario and Canada…I alternated between singing and crying, sometimes both at the same time.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/I know I’m thankful to everyone who continues to support my blog – my wonderful readers, fellow bloggers, also, the lovely ladies at #BloggersPitStop for all the support. I know I’m grateful you could stop by for my belated blog birthday bash. Enjoy the party games – watch out, you don’t know what will be pinned where these days!!! Enjoy the virtual cake (as always, you have me at cake) – even chocolate has no calories!

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

Feel free to visit, we’ll pretend we’re under the sea in an octopus’s garden – that’s where I’d like to be, under the sea, in an octopus’s garden in the shade.

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

So maybe the best words are…please, be kind, what the hell do you have to lose?

https://yadadarcyyada.com/2016/09/16/best-words-blog-birthday/

https://yadadarcyyada.com/2016/09/16/you-had-me-at-cake/

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

AceTweet This News

FEATURED: #CloudFlare As one of the leading CDN and DDoS protection services and used by millions of websites across the globe – @AceFriendsNews

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#AceNewsDesk – Sept.30: Cloudflare: We Can’t Shut Down Pirate Sites

Posted: 27 Sep 2016 09:53 AM PDT

cloudflareAs one of the leading CDN and DDoS protection services, Cloudflare is used by millions of websites across the globe.

This includes thousands of “pirate” sites, including The Pirate Bay, who rely on the U.S. based company to keep server loads down.

Copyright holders are generally not happy that Cloudflare is doing business with these sites. While most stop at complaining, adult entertainment outfit ALS Scan took the matter to court.

In a complaint filed at a California federal court two months ago, the company accused the CDN service of various counts of copyright and trademark infringement. ALS listed several copyright-infringing websites Cloudflare does business with, but which it allegedly failed to terminate as clients.

Yesterday, Cloudflare responded to the allegations (pdf), arguing that ALS Scan has no legal grounds to come after them. For this reason, they say the entire case should be dismissed.

Among other things, Cloudflare argues that they are not liable for contributory copyright infringement. Even if it wanted to, it couldn’t take any measures to effectively stop pirate sites from operating.

CloudFlare is not the operator of the allegedly infringing sites but is merely one of the many intermediaries across the internet that provide automated CDN services, which result in the websites in question loading a bit faster than they would if they did not utilize CDN services.”

If Cloudflare terminated the accounts of allegedly infringing websites, the sites themselves would still continue to exist. It would just require a simple DNS reconfiguration to continue their operation.

“Indeed, there are no measures of any kind that CloudFlare could take to prevent this alleged infringement, because the termination of CloudFlare’s CDN services would have no impact on the existence and ability of these allegedly infringing websites to continue to operate,” Cloudflare writes.

As such, the company argues that it’s not “materially contributing” to any of the alleged copyright infringements.

This role puts Cloudflare on par with other third party service providers such as domain registrars and advertisers. The question of whether these services can be held liable for pirate sites is at the heart of this case.

The CDN provider further stresses that the claims for contributory copyright infringement also fail under the under the “inducement” theory.

Under the Grokster ruling, inducement would require an intentional form of advertising or messaging where the public is encouraged to infringe. This is not the case here, the company argues.

“Here, ALS has pleaded no facts regarding such a theory. Instead, ALS makes only conclusory allegations using the term inducement, devoid of any factual support,” Cloudflare writes.

“For instance, ALS Scan does not plead (as it must) facts sufficient to allege that CloudFlare solicited, advertised, promoted or rewarded acts of direct infringement by others, or that CloudFlare was created for the purpose of facilitating mass copyright infringement.”

In addition to the above, Cloudflare says that ALS fails to state proper claims other forms of copyright and trademark infringement, asking the court to dismiss the case.

Advertising network JuicyAds, which is also named in the suit, requested the same earlier this month. All parties will have a chance to defend their positions in a court hearing, after which the court will have to decide how to continue.

With theoretical damages that can run to dozens of millions of dollars and well as broad liability implications, it’s expected to become a heated fight…

Editors Notes:

I would remind you that this blog is produced free for the public good and you are welcome to republish or re-use this article or any other material freely anywhere without requesting further permission.

News & Views welcome always published as long as NO bad language or is not related to subject matter.

To keep online information secure, experts recommend keeping your social media accounts private, changing your passwords often, and never answering unsolicited emails or phone calls asking for your personal information. Need help and guidance visit https://acepchelp.wordpress.com and leave a comment or send a private message on Telegram @Aceone31

Ace News Services Site Links Listed Here:

AceTweet This News